Serial I-Tech (Far East) Pte. Ltd. (“SIFE”), a wholly owned subsidiary of the Group, distributes information technology, mobile, photographic and timepiece products.
Headquartered in Singapore, it distributes a wide range of globally-renowned brands including Apple, Jabra, Marumi, LUXA2 and Fossil. With a satellite office in the prosperous Middle East, SIFE provides a convenient gateway for suppliers looking to establish a foothold in that area.
- Our Vision
To be the leading electronics component distribution partner, known for our dynamic demand creation activities, extensive network and strong local expertise.
- Our Mission
To provide a wealth of growth opportunities for our stakeholders.
- Towards our partners
We provide market insights to our business partners to enable faster time-to-market. To our suppliers, we help expand their market reach. To our customers, we provide innovative and competitive solutions.
- Towards our staff
By empowering our staff with the right resources and looking after their well-being, we help them to be their best at work, grooming them to be our leaders of tomorrow.
- Towards our shareholders
We strive to make steady progress in every aspect of our business, providing our shareholders with consistent and favourable dividend yields.
- Towards our Community
By staying in touch with the community, we are able to contribute in ways that are close to their needs.